Our photography showcases the vibrant, diverse student community on campus. Images should feature authentic moments of students from all races and genders, with genuine smiles and natural interactions that reflect the welcoming, inclusive nature of our institution.
Student on campus
Authentic moments of student community and connection
✓ Do
✗ Don't
• Use high-resolution images (minimum 2x for retina) • Show authentic, diverse people and scenarios • Maintain natural lighting and colors • Keep compositions clean and uncluttered • Use images that support the content context • Optimize images for web performance
Don't use overly staged or stock-looking photos
Don't use images with heavy filters or effects
Don't include images with competing brand elements
Don't use low-resolution or pixelated images
Don't crop faces awkwardly or cut off important elements
Don't use images that don't add value to content
Image Treatment
Gradients
Apply purple to black gradient overlays (#362F48 to #000000) at full opacity
Color Overlays
Apply purple to black gradient overlays (#362F48 to #000000) at 50% opacity
Images & Shapes
Use simple geometric shapes for student photography
Image Specifications
Image Guidelines
• Always provide alt text for accessibility • Use lazy loading for images below the fold • Implement responsive images with srcset • Maintain consistent aspect ratios within sections • Test images on various devices and screen sizes • Use WebP format with JPG fallback for better performance
